• Business Article

    How To Become A Business Consultant

    The colour discussion leads us to the organizing principle of brand design: simplicity results in performance. Think about it and you will realize that a few of the greatest logos ever created are really fairly simple. The McDonald’s Golden Arch, Apple’s apple with the chew out of it, and Nike’s “swoosh” are all examples. So where does functionality fit in? Logos are utilized in too many ways to even record. Think about some of them: on the corporate workplaces and satellite locations, on banners and billboards, on the Internet, on letterhead and enterprise cards, on each piece of marketing materials the corporate produces, on promotional objects like shirts and hats,…

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